A Thought on Craigslist, Sales, and Selling.
February 19th, 2010
Sales Tip #7 – If you’re quoting a sale/special price, state the full price first then present the discounted price.
Right now pretty much the only advertising we do for Refined Pixel is on Craigslist; We run 2 in Chicago and Columbus every day. I spent some time creating a nicely formatted ad that worked with craigslist’s rudimentary formatting rules which is about the same as designing an html email. You can check out one of the ads here.
Honestly the plain text ads seem to be about as effective as the formatted ones but I definitely notice a pick up in activity when I run the ad for several days or weeks in a row. Since Refined Pixel has only been around a few months I pitch the ad as a portfolio builder sale. I think it’s been a good way to stand out in the crowded market that is craigslist.
When I would quote prices for prospective projects I would quote the discounted price and many times the client would ask something along the lines of,
“Is that the sale price?”
That question can really take the wind out of a sales pitch. From now on I’m going to quote the full market price and then offer the discounted sale price. I think this method will eliminate any potential confusion on the customer’s behalf and will make for a more dramatic and compelling sales pitch. I will let you know how it works after I try it a few times!
Leave a Reply